• New Earth Online coming soon!

Who Are We?

New Earth Group was established in 2013 to provide services and products that encourages and facilitates sustainable, environmentally friendly business practices that enhance and secure the environment for future generations and benefit the communities we operate in. We proud ourselves on our traditional values and principles rooted in a strong appreciation for community, the environment and forming value added partnerships with our clients. The medium to long term goals of the New Earth Group is to create the following opportunities:

1. Creation of business opportunities and an environment for other entrepreneurs and small business to thrive e.g. collection, recovery & sorting of waste materials, repairs and sales of refurbished white goods and spare parts.

2. Build a trusted brand and reputation to diverse the business into other related areas e.g. renewable energy, bio fuels, financial services, media, etc.

3. Grow with our partners into other regions of South Africa and the rest of the African continent.

New Earth Group’s mission is:

1. To ensure responsible, sustainable and environmentally conscious business practices.

2. To provide quality and professional waste management and recycling services to our business partners.

3. To facilitate entrepreneurship and small business development in the communities we operate in.

4. To advocate and train our stakeholders in good waste management and recycling practices.

5. To provide other products and services aligned to the values above.

New Earth Group

New Earth Recycling

New Earth Online

New Earth Online

NEO is an ecommerce platform for online  based sales direct to public of new, dent & scratch, end of line and refurbished white goods, appliances, furniture and music instruments. Using online platforms and digital channels NEO provides great value and brands to consumers looking for a safe, reliable and convenient alternative to high street priced goods.

White Goods

Products aligned to our values

New Earth Recycling

Navigate to our Website New Earth Recycling

Increasing environmental awareness and regulations creates opportunities in an ever growing market in particular as landfill site run out of space as consumer demand grows exponentially. New Earth Recycling is one of these initiatives established to provide a first class waste management, materials recovery, refurbishment and recycling services and awareness at competitive rates to:

1. Corporate and commercial clients based in Cape Town.

2. Schools in the Western Cape interested in providing an environmental education and awareness program for their students and     generate income for the school in the process.

3. Households a collection service for households to return old white goods for re-use, recovery and recycling.


  • "Try to leave the Earth a better place than when you arrived."

    Sidney Sheldon
  • "If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother and hope your guardian genius."

    Joseph Addison, Developer Machine

The Team

Behind the awesome team.

The company legal name is New Earth Group (South Africa) (Pty) Ltd registration number 2014/271127/07. New Earth Group is owned by its founders, Noel Ehrenreich and Justin Hurling. Both are active participants in management decisions.


Tel +27 21 975 3936
PO Box 3225, Durbanville
Cape Town

54 Industria, Ring Road
Parow Industria
info@newearthgroup.co.za www.newearthgroup.co.za